In collaboration with developing contractor Plegt-Vos Geelen from Vleuten, we joined the competion for the transformation of the office building at Einstein Avenue 2 in the town of Nieuwegein. This office building, built in the nineties, has been acquired by the housing cooperative Jutphaas Wonen and is to be transformed into 50 starter homes.

The instructions as expressed in the tender were ambitious: a minimum of 50 starter homes, to be built within a extremely short realization time, by use of a prefab and modular building method, within a construction cost level of € 700,- to € 800,- per m2 and with an early involvement of the target group.
This resulted in HAAKS: a transformation model that meets the requirements of Jutphaas Wonen.

Also with this project we have, in an early stage, translated the plan into a brand experience. The HAAKS project is presented seductively in a rental brochure in which the potential customers are put central.

client: Jutphaas Wonen (Housing Cooperative)