We are The Men of Foam, strategic designers in real estate. We use our creativity, concepts and design to make our cities better, more resilient and beautiful.
Our distinctiveness? From our commercial background we build future-proof plans, places and realistic business models. From a financial, spatial and social perspective.
- ruimtelijke plannen en ontwerpen
- van gebied tot interieur
- tekenen en rekenen
- financiële haalbaarheid
- de totale business case
- haalbaarheidsstudies en Kavelvisies
- getekend Programma van Eisen
- ontwerpuitwerking van schets tot oplevering
- participatie met/voor bewoners en ondernemers
- inspireren en verbeelden
- maximaal draagvlak creëren
- participatietrajecten on- en offline
- workshops en brainstormsessies
- merk en merkbeleving
- customer journey
- gebieds-, locatie- en gebouwpositionering
- huisstijl, logo, look&feel
- marketingstrategie en communicatiemiddelen
Smart City – The Hague City Entrances
Commissioned by the Municipality of The Hague, we explored how the city entrances in The Hague could be improved with the help of smart technological applications. After mapping the dynamic use of each city entrance (including CS, HS, LaanvanNOI and the Loper Oude Centrum), we have proposed various concrete solutions. Technological solutions that positively influence functionality and experience in the field of way finding, mobility (‘the last mile’), safety and information / communication. An improvement in the perception of the city entrances also contributes to strengthening the unique character of the Hague at the entrances.
Highrise at Scheepmakershaven – Rotterdam
In the middle of the heart of Rotterdam is the ‘Wijnhaveneiland’ located, an area of ports and islands with a high concentration of high-rise buildings. The Wijnhavenkwartier is in full development with multiple building projects such as The Muse, Terraced Tower and Uptown.
As strategic designers, we have developed a concept for a tower at Scheepmakershaven 27/29 on behalf of Stebru. A distinctive concept that, in addition to the not (always) distinctive high-rise in the area, adds value to the location and puts Wijnhaveneiland on the map.
Based on a broad analysis of trends / developments in the city and a spatial analysis of the area, we came up with the concept based on three pillars: adding dynamism, a diverse program and high-quality public space. Connecting the roofs, place-making in the plinth of the existing building and a construction that leaves room for various functions.
The concept has been translated into spatial models. Together with the municipality, we determined the ambition for this place. Based on our concept Stebru organized an architect selection and selected the design from MoederscheinMoonen Architects. The result is a challenging design in which our concept is spatially translated (link to the design ).
Kessler Park – Rijswijk
We are extremely proud that we are working on the identity and positioning of Kesslerpark Rijswijk, the former Shell research site, on behalf of Kadans Science Partner. Kesslerpark is being redeveloped into a unique mixed-use area where living, working, research and education can be accommodated.
The green campus-like setting with high-quality office, education and laboratory facilities, in combination with the perfect accessibility next to the NS station and highways, make this location a green oasis in Rijswijk.
More coming soon!
A New Course for the Venlo Kazerneterrein, former military barracks site.
Venlo has its origins along the Maas and is beautifully situated. Fort Sint Michiel was built around 1600 on the west side of the Maas, which fell into disrepair at the end of the 17th century. The military barracks site was built here at the beginning of 1900, on and around the foundations of the Fort. Ideally a strategic place with a view of the city and the Maas and inextricably linked to the city.
The Kazerneterrein in Venlo was purchased by the municipality of Venlo in 2006 and subsequently included as an integral part in the Vision Urban Center 2022. The former plans for the Kazerne Quarter were based on a top down development by determining which commercial program was the most suitable for this location. At the same time, a residential program was excluded.
The municipality of Venlo asked The Men of Foam to develop a new course for the Kazerne Quarter. We believe in the power and character of the Kazerne Quarter itself, whereby our vision provides for a lively center-urban district of Venlo. Our vision provides for four important elements: 1. a dynamic area development from bottom up, 2. introduction of a spatial grid, 3. adding the residential function and 4. development of the area by multiple parties.
The ‘New Course’ was presented at the end of 2018 to the city council of Venlo. Subsequently, an elaboration took place in the spring of 2019, via find this link .
Overstad – Alkmaar
Binckhorst – The Hague
Unmanned Valley – Valkenburg proposal for redevelopment
Commissioned by the organizations of Innovation Quarter and Unmanned Valley
For the first phase of Unmanned Valley Valkenburg (UVV) we have calculated the real estate development and the exploitation of such. This resulted in a concrete proposition with which the neighbouring municipality of Katwijk, the Zuid Holland provincial government and the RVB (the National Real Estate Company) can progress further.
Eventually we assembled all substantieve input in a bidbook: an attractively designed paper which was handed over to the Katwijk Municipality and the Zuid Holland Provincial Government at the Innovation Year Event 2016, at which yearly event actual innovative developments and innovative companies are presented.
See here for the link to the bidbook.
client: Innovation Quarter & UVV
“We are now at the beginning of the Second Machine Age, in which intelligent robots of the
This industry is much more extensive than just the producers of robots. The physical robot
Important to all parties in the UAV-chain is that the actual and future technology can be tested extensively. And such in particular in the Zuid Holland region, where the main manufacturers, suppliers, developers and research institutes reside.
The Valkenburg project will provide the opportunity for The Netherlands to profit from this emerging new mega-industry. Goldman Sachs forecasts that, within the coming five years, the drone market will grow to $ 37 billion on a yearly basis. This opportunity we must now seize before we loose the know how and the industry to foreign countries. More so, Valkenburg can so become the center in Europe where the industry will prefer to establish its businesses.
So to seize this opportunity collectively, the De Mannen van Schuim (The Men of Foam),
Agenda ‘Ruimte voor de Stad’ – The Hague
PWC HQ – Amsterdam
For Flow Real Estate, asset management and project development, we have prepared a proposal for the positioning of Westgate I in Amsterdam. Westgate I is rented out to PWC HQ. Part of the positioning was a future-proof office concept based on the PWC office strategy. This concept is called: ‘Activity based working and beyond’.
Experimenting with a clear goal or a realistic vision is what makes concept development a challenging and important task. Adding value and making a place or city more resilient through ‘out of the box’ concepts, in order to give the user a new experience, is what motivates me.
To keep working efficiently, it is important to undertake other things as well. Sport, playing the piano or discovering new places in the city give me inspiration to generate new ideas.
Thomas graduated cum laude in 2014 as an architect at TU Delft at the Design as Politics studio. After a minor in Planning at Utrecht University, internship at Atelier Rijksbouwmeester and finishing his master’s degree at TU Delft, he immediately started at The Men of Foam.
Niels de Vries Humèl
As a strategic designer and co-founder, I am able to combine my real estate knowledge and experience with entrepreneurship.
The best ideas and concepts arise when I have “nothing” on my mind. That is in the morning taking a shower and when I’m out at sea cathing waves. In addition to spending time with Dokie and the kids, these are valuable moments.
After graduating as an architect, Rico specialized in the overall real estate process. As a concept developer and entrepreneur, he oversees the real estate market and makes opportunities for projects and the market quickly visible. As an entrepreneur, Rico believes in the power of collaborations outside the real estate market. The rapidly changing tech world is a good example of these collaborations. By approaching The Men of Foam as a start-up, we try to quickly adapt to changes in the market and resulting challenges of our clients.
Jorg de Vries Humèl
Jorg is a man of few words. A thinker. He lets his images speak. Sharp, opinionated, contrary. Jorg sees what we don’t see.
At The Men of Foam, Jorg is our graphic designer, brand builder and photographer. Visual thinking is what he does best. From logos to full marketing campaigns.
In 2016 I graduated from the Technical University in Delft as architect. With an internship at Studioninedots and experience at consultancy firm KR&A, I started working at The Men of Foam as a concept developer. This position matches perfectly with my interest in smart and adequate urban development projects. I always want to understand how projects become feasible and why they are succesful.
At The Men of Foam, we like to challenge each other in freely brainstorming about real estate projects we encounter. The results are unique and versatile real estate concepts. It is my motivation to contribute to this creative process, not only as a designer but also by working on the financial feasibility of our projects.
In 2018 Roel joined The Men of Foam as partner. Roel main drive is making city life more beautiful and joyfull by creating meaningful real estate projects. He strongly believes in the combination of creativity, functional design and strong commercial strategy in order to realize succesful and feasible projects. ‘That is how we add true value for our clients!’
Within the company Roel is responsible for our new development label Miss Clark
Yes! From march 1st Jeanine will join our team as a concept developer. – profile update and photo coming soon
‘Ieder plan verdient een sterk concept.’