We are “The Men Of Foam”, real estate concept designers.
The current estate market demands smart solutions which we can offer.
How do we distinguish ourselves? Regarding our commercial background, we deploy design as a means, not as an objective. Together we aim to build realistic business cases, from a financial, spatial as well as a social perspective.

ontwerpers

Design

THE INPUT FOR YOUR BUSINESS MODEL
ontwerpers

Design

Hereto the focus will be on:
-spatial planning and design
-from location down to interior
-draughting and calculating
-financial feasibility
-total business model

Hereto the products will be:
-feasibilty studies
-signed program of requirements
-development from sketch to final design

No items found
aanjagers

Accelerator

FROM VISION TO VISIBLE RESULTS
aanjagers

Accelerator

Hereto the focus will be on:
-common interest of the stakeholders
-trendwatching
-inspiration and imagination
-process acceleration

Hereto the tools will be:
-workshops and brainstorm sessions
-serious game workshops
-vision on the future
-real estate strategies

No items found
merkbouwers-01

Brand building

INSPIRATION AND PERCEPTION
merkbouwers-01

Brand building

Hereto the focus will be on:
-brand and brand perception
-customer journey
-support
-visual translation

Hereto the products will be:
-brand identity
-corporate identity, logo and brand perception
-marketing strategy and means of communication
-design management.

No items found

Projects

Filter > View projectlist >

Overstad – Alkmaar
verkenning Bazaar-achtig dwaalmilieu

Overstad – Alkmaar
verkenning Bazaar-achtig dwaalmilieu

Er wordt hard gewerkt aan de transformatie van het voormalige industrieterrein Overstad. De gemeente Alkmaar pakt hierin een actieve rol en diverse mooie ontwikkelingen en initiatieven zijn al gerealiseerd.
De Ontwikkelingsvisie Overstad geeft een duidelijke en heldere richting aan de stappen die genomen moeten worden in de komende tijd. Een belangrijke opgave die uit de Ontwikkelvisie volgt is het creëren van een bazaarachtig dwaalmilieu waarin ruimte is voor een levendige handel in tweedehands meubilair in combinatie met kleinschalige horeca, passend bij het karakter van het gebied.

In opdracht van de gemeente Alkmaar verkennen we de mogelijkheden voor een Bazaar-concept op Overstad. Bazaar in de breedste zin van het woord: van een kringloopboulevard tot een zeer divers tweedehands aanbod in de vorm van vintage-winkels en repairshops. Van slim hergebruik van bestaand vastgoed tot sloop-nieuwbouw omdat nieuwe functies daarom vragen. Het palet aan mogelijkheden verkennen we met de gemeente Alkmaar en lokale eigenaren en ondernemers. Dit doen we in creatieve workshops waarin we de gezamenlijke belangen op tafel krijgen. Daarnaast voeren we een marktanalyse uit van de tweedehandsmarkt, om zo een goed gevoel te krijgen bij de laatste trends en ontwikkelingen binnen deze sector.

Het uiteindelijke doel is een concrete invulling van de gemeentelijke ambities voor dit gebied. Een breed gedragen visie en eerste stappen naar de uitvoering en realisatie.

opdrachtgever: Gemeente Alkmaar, afdeling EZ

Accelerator Designers
FacebookTwitter

Binckhorst – The Hague
Plot 2 ZIP2516

Binckhorst – The Hague
Plot 2 ZIP2516

ZIP2516 is the winning proposal for the “Plot 2 ‘The Urban Lab’ Challenge” competition.
The ZIP 2516 proposal has been invented and prepared in cooperation with architects Studio Komma and is to be an important driver to the transformation of the Binckhorst industrial and commercial area in The Hague.

The award consists of a municipal contribution of € 50,000.- for the further design and development of Plot 2 at Melkweg Road. The jury has assessed the proposal as “a plan with balls” and as a real eyecatcher focussing on the future users of the area.

ZIP2516 is a concept where social and commercial entrepeneurship will meet and is to be combined with open public spaces. ZIP2516 connects such through its unique design: combining a stacked programme with challenging functions such as:

  • At ground floor level: Happy Tosti, a socially engaged entrepeneur who, in cooperation with equally engaged entrepeneurs, will produce a flagship store, a training centre and catering facilities.
  • At first floor level: Urban Playground, which is to be a public square and terrace with space for events, meetings and sports.
  • At second and third floor levels: World Startup Factory, which is an incubator for startups which will, in cooperation with regional knowledge centres, provide an accelerator programme to firmly boost the urban and regional economy.
  • At fourth floor level: Hermit Gin Bar, which will be a rooftop bar with locally brewed gin, a terrace and a vegetable garden.

The iconic building will make use of donor material from an old parking garage and will have a smart facade with which energy can be produced. Moreover the building is designed as a Lego package: fully suitable for de-as well as reassembly. In fact, when and if required, ZIP2516 can be moved to another site to boost the urban and/or regional economy.

Designers
FacebookTwitter

Unmanned Valley – Valkenburg proposal for redevelopment

Unmanned Valley – Valkenburg proposal for redevelopment

Commissioned by the organizations of Innovation Quarter and Unmanned Valley
Valkenburg (RoboValley) we have worked on the proposition for UNMANNED VALLEY at the former Valkenburg airfield.
For the bidbook we organized substantive discussions with the various stakeholders involved in this project and process. We translated all strategic and substantive information into a concrete space plan. As well as for the physical indoor and outdoor testing facilities for the unmanned aerial vehicles (UAV’s), as well for feasible real estate developments at the site.

For the first phase of Unmanned Valley Valkenburg (UVV) we have calculated the real estate development and the exploitation of such. This resulted in a concrete proposition with which the neighbouring municipality of Katwijk, the Zuid Holland provincial government and the RVB (the National Real Estate Company) can progress further.

Eventually we assembled all substantieve input in a bidbook: an attractively designed paper which was handed over to the Katwijk Municipality and the Zuid Holland Provincial Government at the Innovation Year Event 2016, at which yearly event actual innovative developments and innovative companies are presented.

See here for the link to the bidbook.

client: Innovation Quarter & UVV

“We are now at the beginning of the Second Machine Age, in which intelligent robots of the
so-called unmanned systems will play an important role in our economy and which will have a great impact on our society. Dutch companies and research institutes are serious players in this revolution. Typical examples of this revolution are the smart robots by RoboValley, communication technology for autonomous vehicles by NXP, composites by Airborne, artificial intelligence by Leiden University, fully autonomous milking robots by Lely, ambulance drones by Delft Technical University and commercial drones by Aerialtronics.

This industry is much more extensive than just the producers of robots. The physical robot
is to be regarded only as a vehicle for processing tasks or for gathering information. When regarding the complete chain this runs from the developer and producer of chips and composites via software developers and companies which add artificial intelligence or provide service to the end-users.

Important to all parties in the UAV-chain is that the actual and future technology can be tested extensively. And such in particular in the Zuid Holland region, where the main manufacturers, suppliers, developers and research institutes reside.
To provide such required facilities the Valkenburg airfield is the only feasible location in this region, also known as the Randstad region. It provides the preconditions which this industry seeks and is in need of. Such as ample space for testing, the ability to test at longer distances above the North Sea and the necessary infrastructure for setting up businesses. It is located nearby attractive living places for staff and perhaps most important close to the companies and research institutes which define this industry.
Besides, Valkenburg is only 30 minutes away from Amsterdam International Airport and, in the light of the international character of this industry, ideal for companies which seek to establish their business here and for clients who like to see the technologies demonstrated.

The Valkenburg project will provide the opportunity for The Netherlands to profit from this emerging new mega-industry. Goldman Sachs forecasts that, within the coming five years, the drone market will grow to $ 37 billion on a yearly basis. This opportunity we must now seize before we loose the know how and the industry to foreign countries. More so, Valkenburg can so become the center in Europe where the industry will prefer to establish its businesses.

So to seize this opportunity collectively, the De Mannen van Schuim (The Men of Foam),
commissioned by Innovation Quarter and Unmanned Valley Valkenburg, have concretely translated this proposition in a bidbook. This bidbook is to trigger off a dialogue and a cooperation among all participating UVV and Valkenburg stake holders.”

Brand builders Designers
FacebookTwitter

Agenda ‘Ruimte voor de Stad’ – Den Haag
participatie- en co-creatieproces Den Haag 2040

Agenda ‘Ruimte voor de Stad’ – Den Haag
participatie- en co-creatieproces Den Haag 2040

Den Haag maakt zich klaar voor de toekomst. In het kader van de Agenda Ruimte voor de Stad zijn wij, als ontwerpteam samen met de gebiedscoalitie Scheveningen, de ruimtelijke toekomstschets voor stadsdeel Scheveningen aan het maken. Een spannend co-creatieproces waarbij diverse stakeholders zoals bewoners en ondernemers, betrokken worden om het Den Haag van 2040 vorm te geven.
Vanuit de trends rondom economie, demografie, duurzaamheid en technologie bepalen we de ruimtelijke opgaven voor de komende jaren.
Waar liggen de kansen voor intensivering, verdichting en energie zuinige oplossingen? Welke rol gaat technologie spelen in Den Haag als ‘slimme stad’?

Met de gebiedscoalitie van stadsdeel Scheveningen proberen we huidige en toekomstige kansen en beperkingen van Scheveningen te vertalen naar een ruimtelijk programma en concrete opgaven. Opgaven die in de komende jaren opgepakt moeten worden om Scheveningen en Den Haag toekomstbestendig te houden.

Voor dit proces werken wij samen met Blossity, boutique consultants uit Den Haag.

opdrachtgever: Gemeente Den Haag, afdeling DSO

Accelerator Designers
FacebookTwitter

Plot ambition SDU-location – The Hague
study for redevelopment

Plot ambition SDU-location – The Hague
study for redevelopment

SDU is one of the largest publishing companies in the Netherlands. The former SDU business and office buildings at the Binckhorst Avenue, in the The Hague Trekvliet commercial district, were built around 2004. After SDU left, the complex is vacant and the owner wants to sell the whole complex. For the Hague municipality this location is an important link in the transformation of the Trekvliet area into a mixed business and residential district.
In order to accelerate the sale and redevelopment, the The Hague municipality asked us to draw up a Plot Ambition. Along with the various involved municipal departments and the real estate owner, we have mapped the potential for the redevelopment of this location. This has resulted in a combination of requirements, constraints and spatial models, which will challenge market parties for further implentation of plans, and which will provide the owner with insight in the value potential of this site.
At the beginning of February 2016, after a very intense process, in which the members of the municipal Executive Board were closely involved, the Plot Ambition was approved by the Major and the Executive Board.
By this, the former SDU complex is one the most recent and youngest redevelopment projects in the Netherlands.

For the Plot ambition see hier

client: Municipality of The Hague, Department of Economic Affairs

Designers
FacebookTwitter

Stadhuisplein – Rotterdam
design and feasibility study

Stadhuisplein – Rotterdam
design and feasibility study

Strategic phase
In the fall of 2013, commissioned by Colliers International (on behalf of property owner Credit Suisse AM), we worked on a feasibility study and structure design of the redevelopment of “Hermes City Plaza”, in the center of Rotterdam.

The property is located at the south side of the Town Hall Square and presently accomodates shops, restaurants and offices. Along with local developer New Industry and technical experts Royal Haskoning DHV we executed a feasibility study on the basis of three realistic building concepts. Along with a financial explanation of both costs and revenues we arrived at a solid basis on which the client can decide for further implementation of plans.

Besides preparing the design, in cooperation with New Industry (Vincent Taapken) we also developed a leasing strategy. On the three concepts (“Work”,Stay” and “Education”) we also met with potential tenants and stakeholders.

Bregje Nagtzaam, project manager for Colliers International, expressed as follows:
“ The Men Of Foam” have, in an original and inspiring way, mapped the opportunities for the development of “Hermes City Plaza in the center of Rotterdam. We are pleased with the fair result, which provides us with a good overview of the possibilities as well as the impossibilities of this building, at this specific location.

Design and development phase
In collaboration with architects Broekbakema and Royal Haskoning DHV we implemented a Prelimenary and Final design for the preferred scenario “Work”.
Characteristic for our approach was the “Building Blocks” method, in which we cut up the spatial and functional redevelopment in different blocks with their respective investment and revenue statements. Thus, our client could reach his own conclusions and determine the final redevelopment model, responsive to market demand and tailored to his own internal real estate strategy.

client: Colliers International

Designers
FacebookTwitter

In de Bogaard shopping centre – Rijswijk
development of a vision for the future

In de Bogaard shopping centre – Rijswijk
development of a vision for the future

Commissioned by the City of Rijswijk and all property owners, in 2014-2015 we worked on a vision for the future of the “In de Bogaard” shopping center in the town of Rijswijk.

In collaboration with the Municipality and the property owners we prepared a vision for the future. In this process we acted as an inspirer, mediator, catalyst and concept developer. In a very challenging and inspiring process, in which we not only sat at the tabel to feed the discussions, but also literally went out into the streets to interview the public and retailers, and to ask for their (unsalted) opinions.
After five intensive workshops the balance was drawn up and a strategy outlined for the next ten years. Beware: it wasn’t intended to be a blueprint for a new center, but an approach that would require “rolled up sleeves”. Now, by means of five “tracks,” project groups have commenced tackling various parts of the implementation strategy, i.e. “built environment”, “public space”, “programme and users”, “brand strategy” and “accessibility plus parking”.

A major conclusion, from the vision for the future, is that “In de Bogaard” shouldn’t any longer act as just a shopping center, but instead should become a distintive city center. Within this center you should be able to find a mix of retail with hospitality, leisure and social functions. Further there should be ample space for local entrepreneurship. The focus will be on the local market as an addition to the existing center.

This requires regarding the center differently, which will call for acting in a firm way.
Sure, indeed, the growing lack of occupancy calls for immediate and concrete actions.

The Municipality prepared a website where communication on this project can continue:
http://www.toekomstindebogaard.nl

Client: Municipality of Rijswijk and property owners

Accelerator
FacebookTwitter

NIBC building – Carnegie Square – The Hague
real estate strategy and design implementation

NIBC building – Carnegie Square – The Hague
real estate strategy and design implementation

For the NIBC Building we developed a long-term real estate strategy, which has been translated into a concrete interior design. As a result parts of the building are to be let to third party tenants, while NIBC’s own organisation will be provided with a concept for a new and fresh “flexible-works” interior.

De NIBC Bank building complex is located at the Carnegie Square in the Hague, in close vicinity to the Peace Palace. The complex consists of five buildings, interconnected by inner courtyards. Since several years, lack of occupancy has been increasing.

We developed a renewed real estate strategy whereas parts of the building can be let to third parties, which parties can make use of collective facilities within the complex.
NIBC will allocate ground floor to third parties, while the upper levels of some parts of the complex will only be accessible to NIBC.

The catering facilities, like restaurant, coffee corner and lounge area are to be shared.
Simultaneously with with redevelopment of the groundfloor, a flexible-works concept will be undertaken. The interior for the whole building is designed by architectural firm Bureau070.
Apart, we ourselves mainly focussed on concept development. A neat and light interior is designed, to fit in in with the existing building structure. The remodelling took place in the second halve of 2015.

client: NIBC Bank The Hague

Designers
FacebookTwitter

Offshore Independents – Rotterdam
interior concept and corporate identity

Offshore Independents – Rotterdam
interior concept and corporate identity

Offshore Independants is a young and international operating consultancy firm for the offshore industry. In the spring of 2015 they moved to the beautiful former Court of Justice building at the Noordsingel in Rotterdam.

Along with architectural firm GroupA we were asked to create an interior design in this national monument. Together with the client we have prepared a programme of requirements, mapping their housing requirements, after which we have developed several scenarios. Besides providing attractive work stations for approximately 50 persons, we also designed specific functional and decorative interior elements for the customer.

Parallel to the concept for the interior, a renewal of the corporate identity was a further logical step to firmly establish the Offshore Independants identity. Matching the innovative and contemporary character of the organisation we developed a new brand identity and brand experience. This is to act as a sustainable basis for future company marketing and public relations.

client: Offshore Independents

Brand builders
FacebookTwitter

EKP – Den Bosch
vision document for redevelopment

EKP – Den Bosch
vision document for redevelopment

On behalf of Post NL and NS Stations, in the fall of 2013, we drew up a vision document for the EKP location in the town of ‘s Hertogenbosch. This document reflects the estate owner’s vision for this site: a special area development, close to and touching the Den Bosch city center. An area with a lot of potential, located at an important link in the urban development of the city. This link is located along the line running from city center, via several culture clusters, up to the landmark “de Gruyter” factory complex.

The programme for the site contains business premises, offices, housing and car parking, to be developed in phases. The redevelopment of the site can be undertaken after completion of new infrastructural works around the site.

client: Post NL and NS (Dutch Rail) Stations

Designers
FacebookTwitter

Primark Westerhaven – Groningen
feasibilty study and rental brochure

Primark Westerhaven – Groningen
feasibilty study and rental brochure

For TOP Real Estate and BouwInvest we produced, in the fall of 2013, the first feasibility studies for the arrival of Primark to Westerhaven Shopping Center in the town of Groningen. As designers we made several lay-out studies, in line with Primark’s requirements, without compromising the long-term flexibility of the property.
We also translated the redevelopment proposals into attractive images and spatial impressions. All relevant information was brought together in a rental brochure which eventually enabled Primark to choose for Groningen.

client: TOP Real Estate and BouwInvest REIM

Designers
FacebookTwitter

Wijnhaven complex – The Hague
strategic repositioning

Wijnhaven complex – The Hague
strategic repositioning

Flow Real Estate, as asset manager for Blackstone’s Dutch office property, approached us to provide a study for the strategic repositioning of the “Forum”, “Sirius” and “Orion” buildings. These three office buildings are part of “De Resident” building complex, a multifunctional development in the center of The Hague. Along with de “Muzen Toren” and “Wijnhaven II” building the above three buildings make up the “wall” around the Wijnhaven Square.

Making use of our local network and local knowledge we have worked at the repositioning of the Wijnhaven Square to allow for the right real estate strategy at plinth level. Due to creating more value at that level, the value of the surrounding properties will rise.
From the start of the process we have involved the remainder of the stake holders around the Wijnhaven Square, so to create maximum support and to interconnect the various processes.

“According to us the Men of Foam are creative, commercially sensitive and fast. Because of these characteristics our cooperation runs very smoothly resulting in beautiful end products and great satisfaction to us and our client.”

Daan van Helsdingen, Partner FLOW Real Estate

client: FLOW Real Estate

Brand builders Designers
FacebookTwitter

Town Hall – Schagen
housing advice and feasibility study

Town Hall – Schagen
housing advice and feasibility study

Schagen is a fusion municipality, formed in 2010 out of several villages. As a result of this fusion the municipal organisation is housed and spread out over several locations, such as at the city office in the village of Tuitjenhorn and at the town hall in Schagen.

The town council of Schagen asked us to carry out a feasibility study regarding the financial and spatial consequenses for clustering the organisation at one location.
Along with DPVC (process management) and BBA (construction costs) research was
carried out. For this, the architectural interventions, the philosophy on office work stations, and the financial frameworks for investment as well as for running costs, were taken into account. On the basis of this study the city council could take a substantiated decision in 2014.

client: Municipality of Schagen

Designers
FacebookTwitter

TNW building – Delft
widely supported renovation concepts

TNW building – Delft
widely supported renovation concepts

Commissioned by TU-Delft real estate company FMVG, De Mannen Van Schuim in 2011 produced a number of redevelopment concepts for the Applied Sciences Faculty building.
In direct cooperation with FMVG as well as with the actual users we have, through a number of inspirational workshop sessions, created a common basis for the renovation of the faculty building.
In 2012, we were involved again with the renovation of the Applied Sciences building, after which, in 2014, FMVG could go ahead with the European call for tenders for the selection of architects. As a result the architectural firm of CEPEZED was selected.

client: TU (Technical University) Delft, Facility Services and Real Estate Department

Accelerator Designers
FacebookTwitter

The Cube building – Rotterdam
exploration of user concepts and repositioning

The Cube building – Rotterdam
exploration of user concepts and repositioning

Along the A20 motorway in Rotterdam stands The Cube building, which was originally built to accomodate a large car dealer. Since it now belongs to a new owner we have worked on the repositioning of The Cube building. After doing research on various user concepts and exploring the spatial posibilities we provided a complete rental brochure, as a seduction document to show the various prospects and qualities of the building. For this brochure we prepared the graphic lay-out as well as the drawings and models. The 3-D impressions were prepared in cooperation with Studio Komma. By making use of easy and customisable impressions and reference images we were able to offer a customer specific brochure.

client: FRAME Real Estate Holdings BV

Brand builders Designers
FacebookTwitter

Syntrus Achmea RE&F projects
iPad leasing portfolio

Syntrus Achmea RE&F projects
iPad leasing portfolio

For Syntrus Achmea RE&F we provided a digital “Leasing Portfolio” voor the iPad.
Hereto we classified the supplied data (drawings, sketches, BS-measurements) and processed them into clear and readable drawings. We also prepared spatial impressions or photo assemblies which provide a quick and smart insight into the redevelopment possibilities of retail locations. The graphic design is executed in INDesign and pushed as a “folio” to several iPads. In this way we can provide adjustments to the rental brochure, while at the same time a high resolution PDF can be supplied.

client: Syntrus Achmea Real Estate and Finance

Brand builders
FacebookTwitter

Spuiboulevard – Dordrecht
design and feasibility study

Spuiboulevard – Dordrecht
design and feasibility study

In cooperation with developer Local we provided a study for the redevelopment of the properties located at Spuiboulevard 100 and 160-210 in the city of Dordrecht. The buildings are centrally located between the station and the city center. With the right interventions a considerable flow of passers by can be attracted. The study embraces various programmes for the public space as well as for the plinth and the further levels.
With the right mix of functions and tenants, this spot can be of additional value for the city center. Characteristic for our concepts are the model for growth and the offering of space for experimental functions.

client: Local

Designers
FacebookTwitter

Het Magazyn – Oldehoofsterkerkhof – Leeuwarden
design and feasibility study

Het Magazyn – Oldehoofsterkerkhof – Leeuwarden
design and feasibility study

In collaboration with BorrenStaalenhoef Architects and real estate developer FOOQ from Leeuwarden we have participated in the Kloppend Hart Leeuwarden (Beating Hart Leeuwarden) manifestation. Our contribution consisted of a spatial design, a programming proposal and a feasibility analysis.

The Oldehoofsterkerkhof has all the potential to further improve the urban quality and perception of the city of Leeuwarden. The Oldehove is located on one of the three mounds on which eventualy Leeuwarden was founded. Nowadays this historical and unique place is one the most important and most accesible entrances to the city center.

Het Magazyn (The Store) provides space for buying and borrowing old and new media.
It can be considered as a large, new style, bookshop or library, or better yet, a combination of both. Literally and figuratively the world of books characterises all the other functions spread out over the building. It provides space for formes and combinations of work for flex workers: students, entrepreneurs, civil servants and researchers. Here also you’ll find meeting rooms with the best view of Leeuwarden, spaces where one can meet or either provide a presentation, a lecture or a press conference.

client: competition

Designers
FacebookTwitter

New Babylon – The Hague
iPad leasing portfolio

New Babylon – The Hague
iPad leasing portfolio

For the shopping center New Babylon in The Hague we have provided an iPad leasing portfolio. Based on the raw material as provided by New Babylon we made an application in the form of a digital brochure which combines atmospheric images and interactive plans with rental data, such as location of units, available unit floor areas as well as the location of the units allready rented out.
With this digital brochure it is possible to synchronize and perform changes to lay-outs.
Also it is possible to print the brochure as PDF in high resolution.

client: New Babylon

Designers
FacebookTwitter

Maanplein – The Hague
feasibility study for transformation

Maanplein – The Hague
feasibility study for transformation

For the unicipal Department of Economic Affairs we provided a feasibility study for the transformation of Maanplein 128 in The Hague. This office building is part of the former KPN-campus in the Binckhorst commercial district. By means of this transformation survey, the municipality intends to assemble, in a pro-active way, a dialogue with the owner and market parties, which could, potentially, be interested in buying the property.
By means of a spatial, programmatic and financial survey we provided insight into several aspects. These we translated into clear plans, reference images and impressions.
The financial feasibility we have explored from both cost and revenue perspectives.

client: Municipality of The Hague, Department of Economic Affairs

Designers
FacebookTwitter

Hoog Zestienhoven – Rotterdam Airport
development of a vision for the future

Hoog Zestienhoven – Rotterdam Airport
development of a vision for the future

On behalf of one of the property owners we work, in collaboration with New Industry’s Vincent Taapken, on a long term future vision for the Hoog Zestienhoven area.
This area is located directly at Metro stop Meijersplein is is located at the east side of Rotterdam The Hague Airport.

client: KROPA V.O.F.

Designers
FacebookTwitter

De Veenkoloniën (Peat Colonies) – Provinces of Drenthe and Groningen
EO-Wijers competition

De Veenkoloniën (Peat Colonies) – Provinces of Drenthe and Groningen
EO-Wijers competition

Together with HKB urban planners, Territoria and Fundament All Media we received a honorable mention at the EO Wijers competition in 2012.

Under the motto “Ondermekoar” (“Among each other”) we entered the competition at the beginning of 2012. We developed a method to involve the inhabitants with the regional and economic development of the Peat Colonies region. In our proposal, initiatives and control are to be taken from within the region and by the inhabitants themselves rather than by the central federal government in The Hague.

The tools we introduced, a Facebook campaign and a regional-television soap were labeled, by the jury, as “the pearls of the contest”.

client: competition

Designers
FacebookTwitter

HAAKS, Einsteinbaan 2 – Nieuwegein
transformation from office building into apartments

HAAKS, Einsteinbaan 2 – Nieuwegein
transformation from office building into apartments

In collaboration with developing contractor Plegt-Vos Geelen from Vleuten, we joined the competion for the transformation of the office building at Einstein Avenue 2 in the town of Nieuwegein. This office building, built in the nineties, has been acquired by the housing cooperative Jutphaas Wonen and is to be transformed into 50 starter homes.

The instructions as expressed in the tender were ambitious: a minimum of 50 starter homes, to be built within a extremely short realization time, by use of a prefab and modular building method, within a construction cost level of € 700,- to € 800,- per m2 and with an early involvement of the target group.
This resulted in HAAKS: a transformation model that meets the requirements of Jutphaas Wonen.

Also with this project we have, in an early stage, translated the plan into a brand experience. The HAAKS project is presented seductively in a rental brochure in which the potential customers are put central.

client: Jutphaas Wonen (Housing Cooperative)

Designers
FacebookTwitter

Village Center – Uithoorn
survey and redevelopment

Village Center – Uithoorn
survey and redevelopment

For the municipality of Uithoorn and the Syntrus Achmea Real Estate&Finance company we have surveyed the redevelopment of the Uithoorn village center.
The existing center, also acting as the village shopping center was split in two by the provincial highway N201. Since recent the N201 has been rerouted to bypass the village. Consequently this allows for a new condensed and more slow-traffic village center.

For the promotors we have provided plans and calculations for a number of concrete development scenarios incorporating retail, housing, amusement and parking. This is done to arrive at a feasible plan and objectives which fit the ambition and goals as laid down in the “Uithoorn aan de Amstel Village Center Masterplan 2010-2030”.
There is great pressure on the feasibility of large-scale city center developments such as this. By including, from the first sketch, the commercial feasibility in the planning an effective design process took shape. By involving, from the start, the main stakeholders in the design process the necessary and important support was gained for further development.

In the follow-up we have, commissioned by Syntrus Achmea RE&F, taken on the role of functional designers. Acting so, we have brought together the diverse interests of Syntrus Achmea RE&F and the Municipality in a functional design for the redevelopment of the center. A functional design that will be the basis for the spatial, legal and financial agreements between parties, as well as for further urban planning.

client: Uithoorn Municipality and Syntrus Achmea RE&F

Designers
FacebookTwitter

In de Bogaard shopping center – Rijswijk
brand strategy and brand perception

In de Bogaard shopping center – Rijswijk
brand strategy and brand perception

As part of the future vision for the shopping center “In de Bogaard” we made a starter brand and implemented a brand strategy.
We have broadend and adapted the exisiting brand identity and logo towards a brand impression and expression which better fit the new positioning of “In de Bogaard” as a distinctive city center.
As a communicator we invented “Jimmy”. Jimmy experiences and tells the story of “In de Bogaard”. The early attention given to the brand supports the process of establishing a vision and at the same time that vision will provide an identity to retailers and customers.
Visuals were made by VisuallyYours, Dennis Luijer.

clients: Municipality of Rijswijk and real estate owners Annexum, ASR, Corio, DELA,Delta LLoyd, Van Haren, Investore, NSI, Q-Park, Redevco, Syntrus Achmea and Tenstone

Brand builders
FacebookTwitter

De Herven Tradepark – Den Bosch
action programme for business park

De Herven Tradepark – Den Bosch
action programme for business park

The area issue in “De Herven Trade Park” demands a cooperative approach. An approach in which all parties involved deliver an effort for the collective task, while at the same time pursuing, on one’s own account and responsibility, the opportunities which will arise.
After all, it’s there that there is an important basis for improvement. The cooperation is to focus on more dynamics in order to solve the lack of occupation in the area.

In collaboration with consultant De Urbanisator we have developed the “De Herven action programme’. This programme switches between physical tasks related to actual use and a neat appearance. At the same time there has to be attention to social issues. “De Herven” is an enterprise that intends to make big strides to improve its image. But above all “De Herven” is an area to be used and experienced by people!

client: Municipality of Den Bosch

Accelerator
FacebookTwitter

Werf07 appartments – Scheveningen
marketing strategy and campaign

Werf07 appartments – Scheveningen
marketing strategy and campaign

For Scheveningen 070 BV we invented and organized the marketing and sales process.
Rather than having the traditional real estate agent responsible for sales, we started off with a team and a new and innovative approach.
Our partners for this project were SQM Real Estate and Fundament All Media. The architect is DAVL from The Hague.

As a marketing and sales team, within a very short time and with succes, we built the “WERF07” brand, introducing it on the market and building a community around the project. This we established by means of conducting the marketing campaign for 80 % online, so as to directly approach the diverse target groups.

The combination of local knowledge, our personal relation to the spot and the professional knowledge and experience of Fundament All Media enabled us to bring this very attractive project to the attention in a unique way. By use of online marketing tools we have been able to monitor the campaign and adjust where and when required.

In the meantime all apartments have been sold and in August 2015 construction started.

client: Scheveningen 070 BV

Brand builders
FacebookTwitter

Woonboulevard shopping mall – Beverwijk
vision for area development

Woonboulevard shopping mall – Beverwijk
vision for area development

In cooperation with the Municipality of Beverwijk, the owners and the businesses, we came, in three workshops, to a vision for the Woonboulevard/De Pijp area in the town of Beverwijk.
This was a challenging process in which we researched the common interests.
Besides having a important role in the process, we also had the task to challenge, to inspite and to translate the interests into a widely supported vision for the area.

To help communicate the process and vision in a attractive way, so to create the necessary support, we provide in collaboration with Dennis Luyer of VisuallyYours,attractive sketches, and finally absorbed the results in the vision document “Mix to Max”.

The area vision was received by the City Council with enthusiasm, enabling the council to proceed.

client: Municipality of Beverwijk

Accelerator
FacebookTwitter
Bekijk projectenlijst >

Team

Niels de Vries Humèl

Niels de Vries Humèl

eigenaar/conceptontwikkelaar

Als conceptontwikkelaar en ondernemer voel ik me al een vis in het water. Vanuit een onafhankelijk positie tanden kunnen zetten in vraagstukken en opgaven die dicht bij je staan is het leukste wat er is. En met een gezonde dosis lef als grote drijfveer.
Mijn toegevoegde waarde ligt in het combineren van creativiteit en commercieel inzicht. Samen met enthousiaste en inspirerende mensen aan een complex project werken, daar doe ik het voor.

De beste ideeën en concepten ontstaan op de momenten dat ik ‘niets’ aan mijn hoofd heb. Dat is ‘s ochtends onder de douche en als ik in het water lig om te golfsurfen. Naast de tijd met Dokie en de kinderen zijn dat waardevolle momenten.

Niels de Vries Humèl studeerde als architect af aan de TUDelft waarna hij bij Broek Bakema als ontwerper startte. Voor NACO werkte hij als consultant aan verschillende buitenlandse luchthavens waarna hij de overstap maakte naar commerciele projectontwikkeling bij IPMMC Vastgoed. In 2011 zijn Niels en Rico hun eigen onderneming gestart: De Mannen Van Schuim

niels@demannenvanschuim.nl

Rico Zweers

Rico Zweers

eigenaar/conceptontwikkelaar

Nadat Rico als architect is afgestudeerd heeft hij zich als gespecialiseerd op het overall vastgoed proces. Als conceptontwikkelaar en ondernemer overziet hij de vastgoedmarkt en maakt de kansen voor project en markt snel zichtbaar. Als ondernemer gelooft Rico in de kracht van samenwerkingen buiten de vastgoedmarkt om. De snel veranderende tech-wereld is hier een mooi voorbeeld van. Door De Mannen van Schuim als start-up te blijven zien zijn veranderingen in de markt en het bedrijf een constante en waardevolle factor.

Rico heeft als architect gewerkt bij Van Mourik Vermeulen, waarna een rol als project- en procesmanager bij Stevens van Dijck werd vervuld. Hierna werd Rico hoofd van de afdeling Conceptontwikkeling van IPMMC Vastgoed (inmiddels AM Real Estate). In 2011 is Rico samen met Niels de Vries Humel De Mannen van Schuim gestart. Hier ligt zijn focus, naast mooie projecten, op de commerciële ontwikkeling van het bedrijf.

rico@demannenvanschuim.nl

Thomas Verbrugh

Thomas Verbrugh

assistent conceptontwikkelaar

Als assistent conceptontwikkelaar help ik Rico & Niels in het bedenken en uitwerken van concepten. Het experimenteren met een duidelijk doel of een realistische visie is hetgeen wat conceptontwikkeling tot een uitdagend en belangrijk vak maakt. Het toevoegen van waarde en het efficiënter maken van een plek of stad door middel van ‘out of the box’ concepten, om zo de gebruiker een nieuwe ervaring te geven, is waar ik het voor doe.
Mijn kracht ligt in het analyseren van het probleem en het ontwikkelen van unieke concepten met behulp van verschillende presentatietechnieken. Het werken in een team of met andere bureaus is een belangrijke voorwaarde om deze kracht te versterken. Mijn eerste project bij De Mannen, het NIBC project, is daar een goed voorbeeld van.

Om efficient te kunnen blijven werken is het belangrijk om ook andere dingen te doen. Sport, piano spelen of nieuwe plekken ontdekken in de stad geven mij inspiratie om nieuwe ideeën te genereren.

Thomas is in 2014 cum laude afgestudeerd als architect aan de TU Delft bij de studio Design as Politics. Na een minor Planologie aan de Universiteit Utrecht, stage bij Atelier Rijksbouwmeester en het afronden van zijn masteropleiding aan de TU Delft is hij direct begonnen bij De Mannen van Schuim.

thomas@demannenvanschuim.nl

Timo Knibbe

Timo Knibbe

assistent conceptdeveloper

Timo graduated as architect in 2016 at the Technical University of Delft. With working experience at KR&A-consultants and Herder & Van Der Neut-architects, Timo started working at The Men Of Foam.

Jorg de Vries Humèl

Jorg de Vries Humèl

art director

Jorg is een man van weinig woorden. Een denker. Hij laat zijn beelden spreken. Scherp, eigenwijs, tegendraads. Jorg ziet wat wij niet zien.

Bij De Mannen van Schuim is Jorg grafisch vormgever, merkbouwer en fotograaf. Visueel denken is zijn ding. Van logo tot volledige marketing campagne.

Jorg heeft zijn sporen verdiend bij Categorie 1 in Utrecht en bij SIN in Den Haag. Nu werkt Jorg bij De Mannen van Schuim. Daarnaast bouwt hij aan zijn eigen label Traktür.

jorg@demannenvanschuim.nl

Gislaine de Boer

Gislaine de Boer

student trainee workplacement

Gislaine is a college student at The Hague University of Applied Sciences, Bachelor of Built Environment, Urban Development/Climate and Management. The will join our team from the 1st of February.

Partners

We work for

The Student Hotel
Eigenaar/ontwikkelaar/beheer

Ahold
Eigenaar/ontwikkelaar/beheer

Gemeente Den Haag
Overheid

TU Delft, FMVG
Facilitair Management & Vastgoed

Gemeente Beverwijk
Overheid

New Babylon Den Haag
Winkelcentrum beheerder

PostNL Real Estate
Eigenaar/ontwikkelaar/beheer

Annexum
Vastgoedbelegger

Gemeente Rijswijk
Overheid

Syntrus Achmea Real Estate & Finance
Ontwikkelaar

Colliers International
Asset Management / Adviesbureau

Gemeente Schagen 
Overheid

Bouwinvest
Investeerder

Local
Vastgoed adviesbureau

Gemeente Uithoorn
Overheid

Gemeente Montfoort
Overheid

FRAME vastgoed participaties BV
Ontwikkelaar

FLOW Real Estate
Asset Management

TOP Vastgoed
Ontwikkelaar

Pulse-up
Adviesbureau

Wensveen Vastgoed
Ontwikkelaar

Credit Suisse
Belegger

Dynaflow
Eindgebruiker

Urhahn Urban Design
Stedenbouwkundig bureau

Brix Makelaardij
Makelaar

AM RED / IPMMC Vastgoed
Ontwikkelaar / adviseur

Gemeente Zaanstad
Overheid

KIKX Development
Ontwikkelaar

NS Stations
Eigenaar/ontwikkelaar/beheer

GRIDD
Adviesbureau

Gemeente Katwijk
Overheid

Meeuwisse MBP Beheer BV
Aannemer

Beukenwoud Vastgoed Consultancy
Adviesbureau

Heijmans Vastgoedontwikkeling
Ontwikkelaar / bouwer

BPD Ontwikkeling
Ontwikkelaar

Gemeente Alkmaar
Overheid

Stebru
Ontwikkelaar / bouwer

Cairn Real Estate
Multi-asset- en investmentmanager

Reinier de Graaf Groep
Eigenaar / eindgebruiker

We work with

logo_fundamentall.png

fundament all media Since 1999 Fundament All Media is active as an internet and communication firm, with a focus on integration of concept, design and technology. Fundament All Media focusses on online and offline services and supports organisations in the field of concept, design and technology.

View website >

Bureau 070  is an experienced architectural firm, specialized in housing, interiors and social real estate. They escort building projects up to implementation. Nowadays we share our office with Bureau 070. This enables us to communicate and engage very quickly.
At project level we collaborate on the interior design for NIBC in The Hague.

View website >

The Urbanisator deals with area developments in a independant and contemporary way.
Dependant on the task an enterprising team with the necessary expertise is formed.
At The Urbanisator we collaborate with APPM, Urhahn Urban Design, Stadkwartet and METT. Dependant on the task ahead a “dream team” is formed.

View website >

M3E Bouwkosten Management provides financial arguments for all phases of the building process. Because of this collaboration we are able to provide insight in the building costs of new construction projects, renovation or transformation. In an early stage of the project M3E is also able to think along with us at a conceptional level.

View website >

Logo_StudioKomma copy

Studio Komma is a young architectural firm with expertise for visualisations. This force enables us to provide impressions for our projects. Because of their design competences we are able to act fast and deliver attractive visualisations.

View website >

NEW INDUSTRY logo

New Industry is a creative and distinctive developer and consultant in the field of project and city planning. Vincent Taapken works in a new interdisciplinary way of developing, where behaviour and needs of people are central. The effects of trends and the exponential changes through, for instance, digitization, mobilty, “shared economy and ageing, will seriously affect the changes in the coming decades.

View website >

Visually Yours employs “visual thinking” as a powerfull tool to visualise complex problems and processes. Dennis Luijer’s drawings and sketches support the workshops and provide a visual translation of the results. His visuals literally tell the story of the process, the plan and the changes. They provide us with a powerful tool of communication with which the support for the process and plan is strenghtened.

View website >

logo_Traktur3

Traktür An idea, concept or plan is nothing without the translation into a strong brand and image.
This is exactly what Traktur, as no other, can do. Wether building a brand, designing a proper logo or a graphic translation into a house style: Traktur will perform in a contemporary and creative way in which quality and perfection are central.

View website >

KVHW

The art of omitting (Kunst Van Het Weglaten) is omitting. When you omit the proper issues, you precisely keep what is right, i.e. authentic and significant communication, which proves itself and mobilises people. KVHW very much likes to explore further than the usual communication firm.

View website >

logo_doser_bw.png

Doser is a web development agency that specializes in translating custom webdesigns to functional websites, usually together with a designer. Together we think about the optimal layout for the website, all while implementing the latest in webdesign practices. Doser builds websites using WordPress so our clients can easily maintain the content of their website.

View website >

Are you our next client?

Our team is ready to start and deliver.
Just give us a call and we gladly make an appointment.

+31(0)70 219 01 10
info@demannenvanschuim.nl

Are you a real
LEFGOZÂH?
LEFGOZAH6

LEFGOZÂH

projects

“Lefgozah” is The Hague slang for the proper Dutch word “Lefgozer”, which translates more or less into English as a “Guy with Guts”.
Lefgozahs (and mind you, there also female lefgozahs) are enterprising innovators, passionate entrepreneurs, doers who think and thinkers who dare to do. Full of energy and positivity and focussed on goals, action and results. With concrete business cases and succes stories in and around real estate issues to tell. Sometimes the cases are small, but powerfull. Sometimes they’re grand and vibrant. In short: cases of which in The Hague slang can be concluded: “Kijk nah dan!!“ or in English: “Now look at That!!”

With the “Legozah”-projects we undertake initiatives which we regard as important, interesting and fun to do. Wether it concerns serious gaming and workshops at network events, actively contributing to education programmes or spotlighting enterprising “Guys or Girls with Guts” at the yearly LEFGOZAH AWARD.

EXPERTS MEETING H-TEAM

EXPERTS MEETING H-TEAM

Experts Meeting H-team (Re-allotment team):
On Thursday September 17th 2015, the H-team organised the first Experts Meeting at the former prison complex “Het Wolvenplein” in the town of Utrecht. The meeting was co-organised with the Government Real Estate Company and the Association of Dutch Municipalities.
Theme of the day focussed on the sales process of hard to redevelop real estate, finding for this the proper and effective marketing strategies, as well as finding potential investors.

During the meeting we organised a short workshop session on the subject of developing a proper marketing strategy. During this workshop the participants joined in groups to tackle the case of redevelopment of the dome prison complex in the town of Haarlem (resembling the above prison in Utrecht). It was a short, but powerfull session resulting in further insight in the marketing aspects, involved in the sale of abandoned government real estate.

Photography: Judith Quax.

www.herbestemmingsteam.nl

FacebookTwitter

LEFGOZAH AWARDS 2015

LEFGOZAH AWARDS 2015

As before with the 2014 Awards the LEFGOZAH AWARDS 2015 happening was a great succes. In the “Elektriciteitsfabriek” (a former electricity power station complex) in The Hague, we organised an event at which the nominated “Guys and Girls with Guts” could take to the stage and were set in the spotlights. In a festival-like setting, including champagne, foodtrucks, wordbites- and DJ-performances, our guests and participants could enjoy an inspiring evening full of surprises and creativity. Energy and guts predominated and at the end of the evening the public chose Gerben Broekmaat of VOF De Loods as LEFGOZAH 2015.

Nominated for 2015 where:
1 Mareen Maas – De Metaal Kathedraal
2 Daan de Kruijk – Yumble
3 Lucas van Oostrum – Aerialtronics
4 Simon Tiemersma – Serious Gaming TU Delft
5 Gerben Broekmaat – VOF De Loods

FacebookTwitter

LECTURES & TALKS

LECTURES & TALKS

We consider good education as very important and for us good education links directly to
every day practise. Besides, sharing knowledge and experience not only is useful but also fun.
Because of this we support several education programmes, from primary education up to technical university level as well as hands-on training at the NRP academy (sustainable real estate) and the MUAD (master degree programme for city planning).

‘it’s all about learning’

FacebookTwitter

SERIOUS GAME – DAY OF PROJECT DEVELOPMENT

SERIOUS GAME – DAY OF PROJECT DEVELOPMENT

On ‘The Day of Project Development’, approximately 500 real estate professionals from different fields gathered for a substantial cross-pollination and for sharing experiences and visions.

Theme of ‘The Day of Project Development’ 2014 was: “make room for craftsmanship and entrepreneurship”, which surely rang a bell with us. Along with Roel Willems and Nienke Maatje of Syntrus Achmea RE&F we developed a serious game referring to the “Malieveld” location in The Hague.
This was an inter-active game in which we released the participants from their comfort zone to let them experience the case from various perspectives and development roles.
It turned out to be a game about positive energy, which also now and then was confronting, but above all gave the participants a pleasant afternoon.

Are you curious about the story of Jack Sparrow? here

For ‘The Day of Project Development’ 2015, which followed on from the theme “Create it with People”, we presented, in collaboration with Rene Bruijns of “De Versnellers”, the serious game “SPEED”. A game all about speed. Speed has become desperately important in a world which changes exponentially fast.
Together with the participants we extracted inspiration from fields and players around us, who are able to disturb and change rapidly existing systems and business models.
Inspired in such way we then tackled an appealing real estate case. The main question
in the act of this game was: are we all, with assistance from outside, able to change and adjust ourselves quickly? This to enable us to find and provide the right answers to the changing world around us.

FacebookTwitter

SERIOUS GAME – RVB (Government Real Estate Company)

SERIOUS GAME – RVB (Government Real Estate Company)

Regarding the large amount of real estate square metres the government is shedding, the RVB is facing new challenges. Insight in the latest developments in the market and knowlegde of new ways of project development will allow RVB to increase the succes of tender procedures, eventually resulting in sale and redevelopment of government real estate.

In order to explore these new means of development we organized for the RVB management and the Municipality of Haarlem a serious game on the case of “the dome prison in Haarlem”.
In an interactive way and in a “arena-style” setting we challenged the participants to transpose into the various development roles. Afterwards all teams presentend and defended their development strategies.
The session led to new insights and questions regarding the current tender procedures, which at most are focussed at the large renowned real estate companies. And is this while the present problems mostly demand creative and innovative development methods.

The serious game proved to be a effective way to arrive at surprising conclusions within very short time. And moreover, the game element provided the right mix of fun and substance.

FacebookTwitter

SPONSORSHIP

SPONSORSHIP

Under the LEGOZAH-label we sponsor good intitiatives. Wether it concerns a passionate racing driver, a football or a hockey team battling hard for victory, a book about children’s dreams or if it concerns “guys or girls with guts”, we believe they deserve support and attention.

FacebookTwitter

LEFGOZAH CAMPAIGN

LEFGOZAH CAMPAIGN

In 2012 we launched the first LEFGOZAH campaign with the following text:

“I don’t know about you, but we have the feeling that this era is very much in need of Guys with Guts. Or Girls with Guts. Yes sure, the girls have at least as much guts as the guys.
However we thought: “You know what, let’s make a poster of it!”
Because everyone is crying out that the real estate business is locked down. And then most start crying out that others have to supply “the key”. While of course there is only one who has the key: that’s you! You are the guy or the girl with guts, the enterprising real estate man or woman, full of vision, guts and entrepreneurship.
Now that’s nice, now you draw the attention to it. It so happens that we, The Men Of Foam, approach the real estate market with exactly the same vision, guts and entrepreneurship”.

By now a number of campaigns have passed. It seems that the lefgozah mentality reaches further than the real estate sector and to be honest we didn’t expect otherwise. More than enough reason for us to start building the next campaign!

FacebookTwitter

LEFGOZAH AWARDS 2014

LEFGOZAH AWARDS 2014

LEFGOZAH AWARDS 2014
It was all about giving the stage to the Lefgozahs and Lefgozahrinnen (the Guys and Girls with Guts) at the Lefgozah Awards! How great it was to be able to organise this event for the first time.
The nominees in 2014 were:

1 Job Keja – BAUT
2 Alette Baartmans – Geen School
3 Celine Cairo
4 Pieter Jongens – Hutspot
5 De Haagsche Dames – City Swim Amsterdam
6 Stefan Spanjer – Kite Robotics

Winners of the Lefgozah/Lefgozahrin Award 2014 were ;
Job Keja (BAUT) and Alette Baartmans (Geen School).
Meanwhile they handed over the pass-on award to Igor Sancisi of Novanta90 (pop-up hotel in Italy) and Amber Passtoors of the GeenSchoolBox.

FacebookTwitter

Contact

+31 (0)70 219 0110
Burgemeester van Karnebeeklaan 6
2585 BB DEN HAAG
KVK nr: 53695771
BTW nummer: 85 09 79 638 B01
ABN AMRO: NL48 ABNA 0567 940 225

 

‘Every plan needs a strong concept.’